Starbucks India is celebrating the festival of lights with the debut of a new seasonal whole-bean coffee, Starbucks Diwali Blend, to customers across India and select global markets. Starbucks Diwali Blend is a tribute to the region’s deep coffee heritage and expertise, made with hand-selected coffee from Valparai, Jumboor and Suntikoppa estates in the verdant hills of Karnataka and Tamil Nadu. The indulgent and immersive experience was developed specifically for customers in India. This unique blend features a balanced acidity, warm notes of cocoa, a syrupy body with notes of chocolate and hints of spice and stone fruit.
The package design depicts themes of light and illumination, with images of lanterns and elaborate traditional patterns. The central Rangoli pattern reflects the symbolic triumph of good over evil and embodies the spirit of Diwali, the most auspicious day of the year in India. Starbucks Diwali Blend is the second Starbucks whole bean coffee to be entirely sourced, roasted and packaged in India, following the launch of Starbucks India Estates Blend in 2013.
To overcome the challenges associated with creating a new coffee during COVID-19, Starbucks collaborated remotely with the local coffee team to trial, develop and roast the Diwali Blend. From different coordinates across the globe, the team sampled different combinations together before landing on the final blend. This is Starbucks first coffee blend that’s been created remotely.
Starbucks Diwali Blend is available for a limited time across all stores in India. The delightful tins are perfect to take home, gift or add a touch of joy to celebrations by sharing with family and friends.
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